Tricks In Neoliberal Culture #000: The Beginning

I have this new series of posts lined up, which as you can probably tell, will fall under the title ‘Tricks In Neoliberal Culture’. Jaded political types will have some idea what I’m on about, while the less wonky may very well scratch their heads.

“What the fuck is neoliberalism? Can it help me?”

Well, if you’re a self-made Übermensch, dependent on no-one, then yes, neoliberalism can help you. The basic, unvarnished truth of neoliberalism is that it advocates for the freedom of the powerful to take away the freedom of the poor. The result, when people operate under this scheme, is a condensation of power at the top, while people at the bottom claw their way over each other instead of cooperating.

If this all seems a bit unfair, just remind yourself that sociopaths have rights too, and then proceed to be tolerant to a fault. Easy. Now you’re on-board with neoliberalism.

But what about the history of neoliberalism? Don’t worry about that. Aside from acknowledging the fact that neoliberalism really took off in the 70s, you really don’t want to go into history. People will only point out pesky things like misreadings of Adam Smith, and historical burst-bust cycles resulting from failed economic doctrines that don’t account for the actual irrationality of markets.

Remember: Unrestrained markets are good for the powerful to freely take freedom from the less powerful, and hence good for everyone. You don’t want to be contradicted on this when you’re pushing your boot down on someone else’s shoulder. Insist at all points that markets are rational.

You are an Übermensch (or a John Galt, or an Atlas – take your pick)!

How do you survive in this brave new neoliberal world?

Start-ups! Risky investment! Self-positioning! Marketing! Marketing! Marketing!

But most important of all, thou must learn to shank thy neighbour! That’s where the tricks come in.

Now to be fair, even communists have done their fair share of shanking over the years, and they may even shank with what is broadly the same cut.

However, tricks done within neoliberal culture, even the same tricks, are just done with so much more flair. Consider the difference between being stabbed amidst Las Vegas neon, versus being stabbed amidst Soviet Bloc brutalism.

Details on tricks will be forthcoming.

~ Bruce